From NC Curriculum Guide for US History 2
* Why and how various national, cultural, and/or ethnic groups decided to immigrate to the United States at specific times since Reconstruction (e.g. Eastern and Southern Europeans from 1900-1920, Asians and Latin Americans from 1970-2010).
* How traditional nativist attitudes impacted various groups of immigrants and the cultural development of the United States (e.g., Italians, Roman Catholics, Chinese, Mexican and Muslim)
Lesson Activities (handout, courtesy Mamie Jackson Hall)
1. What are the ads saying? What are the narratives? What is your opinion as to the intended message or messages? Did the commercials change your opinion on anything?
2. Venn diagram the three commercials... What does the three way intersecting set say? What are the outlier points?
3. Why do you think the respective corporations chose to air these ads in this particular Super Bowl? What corporate interests are served? Are there any interests beyond the corporate interests that are served?
4. Distribute and/or discuss the news story of the original Lumber 84 ad and the content which led FOX sports to reject the original commercial. Do you think the replacement ad is more or less effective than the originally proposed script. Why? Why do you think FOX may have rejected the commercial? If you were the head of FOX, how would you have decided the issue, meaning by what method? What considerations do you think Fox made? What considerations should have been made? Discuss whether there is agreement or disagreement with the decision.
5. Given that there is a First Amendment right to air such ads, should ads such as these appear on the Super Bowl? Why or why not?
6. Should viewers be given an option to opt out of commercials with whom we might disagree? Why or why not? What are the possible consequences for an "opt out" option?
7. What issue or issues which you are concerned about would you like to see an upcoming event with a huge audience, say the NCAA championship game or the Academy Awards? Possibly activity of story-boarding ad.
"In the ad’s initial iteration, a Mexican mother and daughter, who appear to be on their way to the United States, come across a depiction of an imposing border wall, reminiscent of the one Trump has touted will eventually divide the country from Mexico.
“Ignoring the border wall and the conversation around immigration that’s taking place in the media and at every kitchen table in America just didn’t seem right,” said Rob Shapiro, the chief client officer at Brunner, the agency that worked with 84 Lumber to come up with the ad. “If everyone else is trying to avoid controversy, isn’t that the time when brands should take a stand for what they believe in?”
But while 84 Lumber believed in its message, Fox, which aired Sunday’s game, thought it was a little too controversial.
“Fox would not let us air ‘the wall,’ ” Schapiro said.
“Of course we were disappointed,” added Amy Smiley, 84 Lumber’s director of marketing. “But ultimately, it’s their network and their decision.”
Smiley said Fox expressed “concerns about some of the elements” in the initial spot and so when the network ultimately rejected the ad last month, she “understood their reasons.”
Smiley said current events played a role in the ad’s rejection, especially all the talk about Trump’s proposed wall.
“…[T]he conversation in the media exploded around this topic, and it evolved into something controversial that made Fox a little too uncomfortable,” she said.
Fox did not return The Post’s request to comment.
Ultimately, 84 Lumber and Brunner came up with an edit that Fox finally approved and aired on Sunday. Gone is the wall, replaced by a less imposing barbed-wire fence at what appears to be the border."
US History I (New SCOS)
- Historical Thinking
- America Values US Hist - part 1
- European Schism & Imperialism
- Early Colonial Period >
- Revolutionary Period >
- From Articles of Confederation to Constitution >
- Early Republic >
- Age of Jackson >
- Manifest Destiny >
- Coming of the American Civil War
- Civil War >
- The American Dream
US History II
- Race in US History
- Raw Materials
AP 2017 - 2018
- Social Studies Conference
- AG 2017
- 2016 AG Summer Institute
- American History (Old SCOS)
- Smart Gamble
AP US History
- World History
- Current Events
- Scotch Irish
- AG Workshop 2015
- Van Travels
- Spaceship Earth
- Media Literacy
- North Carolina Fund lesson